Sony & You

Categories: Creative

Tag: TV campaign, Animation

About the Project

Promo to show the future of 4K viewing.‚Ä®Prepare to be blown away by depth and clarity that you’ve never seen before on a TV screen. With four times the detail of full HD, it’s a whole new way to experience TV

About their Campaign

“The Sony 4K Ultra HD TV really is a new way of looking at things, a new visual language. There is so much detail, it’s almost like you can walk into the picture,” said Davis. “One of the things unique to the TV is color. And the story we’ve been creating for this project is about celebrating color in lots of ways. With Sony 4K we are working at the highest end of technology and creativity.”
“It is so nice to have a larger color gamut to work with in 4K,” added Miranda. “You can extract more information and show what you may not have seen before on a TV. Working with Sony 4K truly opens up the possibilities.”